NAD (originally an acronym for New Acoustic Dimension) set out to create a new kind of audio company. We are a group of audio-industry veterans: manufacturers, retailers, distributors, and – above all – listeners. We are driven by passion for great sound and by the desire to cut through the marketing hype and over-elaboration that had become pervasive in the audio industry. We want to provide what people really wanted instead of what they are being sold.